Using Swales' Moves to Write a Memorandum Style Proposal
Informal, within an organization or business. Be sure to complete all sections.

John Swales says: "Tell them what you're going to tell them. Tell them. Then tell them what you told them."

(The best proposals the reader can easily remember.)

Introduction (Swale's Six Moves)

Move 1 . State the subject of the proposal.

Move 2. Identify the purpose of the proposal.

Move 3. State the main point that will be proven in the proposal.

Move 4. Stress the importance of the subject to the readers.

Move 5. Provide some background information on the subject.

Move 6. Forecast the organization of the proposal.


Step 7. Background
State the problem or opportunity that caused you to write the proposal. (Not neccessary when responding to an RFP.)

Step 8. Actual Proposal Statement
State exactly wha you intend to do. Sometimes the scope should include what you do NOT intend to do.

Step 9. Description of the Work Product
Sometimes necessary to describe the finished product or results of the work.

Step 10. Benefits and Feasibility of the Project
Discuss the benefits or likely benefits to the recipient.

Step 11. Method or Approach
Explain how you plan to do the project or even the theory behind your proposed project.

Step 12. Qualifications and References
Like a mini-resume.

Step 13. Schedule
Dates and timelines for starting, finishing all work.

Conclusion (Swale's Five Moves)

Move 14 . Transition from the body of the proposal.

Move 15. State the costs of the plan.

Move 16. Highlight the benefits of the plan.

Move 17. Look to the future.

Move 18. Identify the next step.

If you are satisfied with your work click "Review the Completed Document" to see your finished proposal. If you wish to clear all the fields in this form click "Start Over."